How are synthetic personas created?

Synthetic personas are built using large language models calibrated on demographic, psychographic, and behavioural data representing real consumer segments.

How do you validate synthetic research?

Ditto validates synthetic outputs against traditional research benchmarks, tracking correlation between synthetic and real consumer responses across studies.

What are the limitations of synthetic research?

Synthetic research excels at understanding perspectives and preferences but should be complemented with sales data and behavioural analytics for purchase prediction.

Can synthetic research replace traditional methods?

Synthetic research augments rather than fully replaces traditional methods. It's ideal for rapid iteration, early-stage exploration, and hypothesis generation.