News & Insights

The attention economy has a problem: the pie isn't getting bigger, but everyone's trying to serve more slices....

When we first started work on Ditto, it was clear to us from the very beginning that while we were building a software product based on solid scientific principles, we needed to make sure to add an element of art. Why? To capture the inherent messine...

Every second, our digital ecosystem processes an extraordinary volume of content. 6,000 tweets, 272 TikTok videos, and thousands of Instagram posts flood the networks. Daily, we’re talking about 350 million Facebook photos, 500 million X posts, 34 mi...

There's a pattern that shows up across business: when faced with a problem, we default to physical or engineering solutions when psychological ones would work better. Call it the physical fallacy....

A breakthrough study confirms what we've been building: AI models trained on human behavior can predict how people think, choose, and act across entirely new situations. The implications for market research are massive....

When we introduce Ditto to people, one of the most common questions we get is: “How can an AI possibly understand what people actually want?” It’s a fair question. But it shows that a fundamental insight about large language models gets overlooked in...

Your product team analyzed feedback from your latest user interviews. Everyone said the new feature was exactly what they needed. Priority number one. Can't live without it....

Ideas don't spread through individual behavior. They spread through conversation....

There's a dirty secret in cheap synthetic research: when you ask an LLM to rate purchase intent on a 1-5 scale, it lies....

You've seen it everywhere: beef tallow is the cooking fat of 2026. Whole Foods called it. Food media amplified it. Social feeds are full of golden-brown fries and nostalgic framing about ancestral ingredients....