NC Voters on Roy Cooper's Senate Bid: Show Us the Receipts
Ask ten North Carolina voters what they think about Roy Cooper running for Senate and you will not get a single ...
Read StudySynthetic Market Research Studies & Consumer Insights
Write-ups and insights from select synthetic market research studies
Explore our library of synthetic market research studies
Real consumer insights generated in minutes, not months. Each study features responses from AI personas built on census data, demographic research, and behavioral patterns, delivering findings that correlate 95% with traditional research methods.
From craft beer preferences in Canada to voter sentiment in swing states, these studies demonstrate how brands, campaigns, and product teams use Ditto to understand their audiences. Browse studies across CPG, beverages, skincare, political research, and dozens of other categories. Every study includes verbatim consumer quotes, demographic breakdowns, and actionable insights you can apply to your own research challenges.
What Supplement Buyers Actually Care About
The supplement aisle is a confidence game. Every tub screams ...
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What Canadian Shoppers Want From Natural Grocery
I asked 10 Canadian consumers a simple question: ...
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Inside Horizon Capital's Juniper Education: What UK Schools Really Want from Their MIS
When Horizon Capital acquired Juniper Education in 2019, they bought into a market in flux. The UK school management information system (MIS) sector was dominated by SIMS, a legacy player wi...
Read StudyWhat Georgia Voters Actually Want from Senator Ossoff
Senator Jon Ossoff is up for re-election in 2026, and I wanted to know what Georgia voters ...
Read StudySwing District Voters Want Receipts: Democratic Messaging Study
The 2026 midterms are going to be razor-thin in swing districts. Everyone knows this. What nobody agrees on is what Democrats should actually ...
Read StudyWhat Actually Gets Voters to Volunteer: Door-Knocking Study
Campaign volunteers are gold. Everyone in politics knows this. But most people have never knocked a door or made a phone bank call in their lives. So what would actually get them to do it?...
Read StudyGOP Messaging Misses: What Swing State Voters Want to Hear
Republicans are going to make border security and inflation their core 2026 message. Everyone knows this. But does it actually work with swing state voters? And what would make them take fis...
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PA Voters: I-95 Story Lands But Rural Wants More
Here is why Governor Shapiros 60% approval rating is both real and fragile: Pennsylvania voters like what they see, but they are not locked in. I ran a study with six Pennsylvania voters to ...
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AZ Voters: Border Gets Cameras Water Gets Ignored
Here is the surprise finding from Arizona: the border is NOT the top concern for voters who actually live there. I ran a study with six Arizona voters to find out what really matters, and th...
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WI Voters Want Receipts Not Press Conferences
Here is what Wisconsin voters want from Democrats: boring competence. I ran a study with six Wisconsin voters to find out what would actually earn their vote in 2026, and the answer was unan...
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MI Voters Tune Out Protecting Democracy Messaging
Here is the uncomfortable truth for Democratic strategists: protecting democracy has become a fundraising line, not a vote-winner. I ran a study with six rural Michigan voters to find out wh...
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PA Voters on Fiscal Conservatism: Show the Cuts
Here is a reality check for fiscal conservatives: Pennsylvania voters are not opposed to cutting government spending. They are opposed to vague promises that sound like campaign slogans. I r...
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Why Everyone Tries Meal Kits and Everyone Cancels
Here's something that keeps coming up in conversations about meal kits: everyone seems to have tried one, and almost everyone seems to have cancelled. When I asked six American consumers abo...
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What Social Media Managers Actually Want From Buffer
Here's something that's been bugging me about social media management tools: they promise to save time, but everyone I talk to still seems to spend hours babysitting their scheduled posts. S...
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Would You Let AI Move Your Money? Consumers Say No
Here's a question that's been nagging at me: would you let an AI move your money? Not just track it, not just categorise it, but actually ...
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Why Consumers Don't Trust Mobile-Only Banking (Yet)
Here's something I've been wrestling with: mobile-only banks like Varo promise the world. No fees. High APY savings. Cash advances when you're short. But when I asked six American consumers ...
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GOP Messaging Misses: What Swing State Voters Want to Hear
Republicans are going to make border security and inflation their core 2026 message. Everyone knows this. But does it actually work with swing state voters? And what would make them take fis...
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What Actually Gets Voters to Volunteer: Door-Knocking Study
Campaign volunteers are gold. Everyone in politics knows this. But most people have never knocked a door or made a phone bank call in their lives. So what would actually get them to do it?...
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Swing District Voters Want Receipts: Democratic Messaging Study
The 2026 midterms are going to be razor-thin in swing districts. Everyone knows this. What nobody agrees on is what Democrats should actually ...
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What Georgia Voters Actually Want from Senator Ossoff
Senator Jon Ossoff is up for re-election in 2026, and I wanted to know what Georgia voters ...
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Arizona Voters Want Receipts, Not Poetry: AZ-03 Study
I've been obsessing over what actually moves voters in competitive districts. Not the pundit takes. Not the Twitter discourse. The ...
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Constellation Brands: Consumer Perceptions of a Premium Beverage Portfolio
Constellation Brands owns some of the most recognizable names in premium beverages: Corona, Modelo, Kim Crawford wine, and High West whiskey. But how do consumers actually perceive these bra...
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Every Man Jack: Natural Grooming in the US Market
Every Man Jack positions itself as "naturally derived grooming for men" - a proposition that straddles the line between mainstream accessibility and premium natural positioning. But how do U...
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Bulldog Skincare: UK Consumer Perceptions of Natural Men's Grooming
Bulldog Skincare has built its brand around a simple proposition: natural ingredients designed specifically for men. With B Corp certification, cruelty-free practices, and sustainable packag...
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Balzac's Coffee: What Canadian Specialty Coffee Consumers Really Think
When Balzac's Coffee opened its first cafe in Stratford, Ontario, the specialty coffee landscape in Canada was just beginning to take shape. Today, the brand operates multiple locations and ...
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How B2B Buyers Actually Evaluate Competitive Intelligence Tools
Six Canadian professionals. Three questions about competitive intelligence. One humbling truth: ...
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What Fitness Studio Goers Really Want from Booking Apps
Six fitness class regulars. Three questions about how they book. One overwhelming verdict: ...
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How Gen Z Actually Feels About Resale Fashion Apps
Six Gen Z shoppers. Three questions about how they buy clothes. One brutal verdict: ...
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What US Investors Really Think About Robo-Advisors
Six Americans. Three questions about where they put their savings. One surprising consensus: ...
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What UK Dog Owners Really Think About Fresh Food Subscriptions
We asked 6 consumers about Different Dog. Here's what they said....
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Plant-Based Yogurt: What Actually Matters to Consumers
We asked 6 consumers about Forager Project. Here's what they said....
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Do Consumers Trust Adaptogen Supplements?
We asked 6 consumers about Moon Juice. Here's what they said....
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What Homebuyers Actually Want From Mortgage Tech
"The whole thing felt like a stress test I didn't sign up for." That is Daniel, a 41-year-old Syracuse resident explaining his mortgage application experience. And in this cold, he had zero ...
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Why Shoppers Avoid Buy Now Pay Later
"I don't like BNPL. It makes me buy more because small payments look easy." That is Nicole, a 41-year-old sales manager in Austin, explaining why she avoids buy now pay later services despit...
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Why Your Team Stays With (or Leaves) Miro
"Most tools look cute in a demo and then trip over daily use." That is Marsha, a 45-year-old school counselor in California, explaining why she is skeptical about switching collaboration too...
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Why Transit Apps Lose to Uber Every Time
"Reliability and total door-to-door time beat price and green points most days." That is Yolanda, a 43-year-old project manager in Chandler, Arizona, explaining what would actually make her ...
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Why UK Insurance Shoppers Hate Comparison Sites
"Gimmick, nine times out of ten." That is a direct quote from a participant in this study, and honestly, it sums up how UK consumers feel about insurance comparison sites right now....
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Michigan Workers Want Spreadsheets, Not Speeches
"If a candidate speaks like a foreman at the morning standup - what, when, who is accountable, how we will verify - I listen. If they speak like a commercial, I tune out."...
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Nebraska on Dan Osborn: Show Us the Caucus Plan
"Half yes, half side-eye." That is how Margaret, a 65-year-old Lincoln retiree, describes her reaction to Dan Osborn's independent Senate run....
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Georgia Voters on Collins vs Ossoff: Less Drama, More Math
"Steamroll the radical left" - that is the pitch. Here is how Georgia voters actually hear it: noise....
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NC Swing Voters Want Receipts, Not Rhetoric
Six swing voters. Three questions. One consistent answer: stop treating us like idiots....
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What Canadian Consumers Really Think About Henderson Brewing
"History looks great on a coaster; I still need something decent in the glass."...
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Ohio 2026: Can Democrats Win Back the Buckeye State?
Ohio 2026 presents Democrats with their best statewide opportunity in years. With term limits forcing out Governor DeWine and creating open races across the state, the question is whether De...
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Pennsylvania 2026: What Makes a Veteran Candidate Credible?
Pennsylvania has become the ultimate bellwether state, and 2026 will test whether veteran candidates can break through in a political environment that has become increasingly skeptical of al...
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Arizona 2026: Andy Biggs and the Swing Voter Problem
Arizona has become ground zero for American political realignment. After years of razor-thin margins and contested elections, the 2026 gubernatorial race will test whether the state's rightw...
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Texas 2026: What GOP Voters Actually Want in Their Senate Primary
Texas Republicans are heading into 2026 with a primary that could reshape the state's political identity. John Cornyn, the veteran senator seeking reelection, faces a challenge from Ken Paxt...
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Do Consumers Trust Adaptogen Supplements?
We asked 6 consumers about Moon Juice. Here's what they said....
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Plant-Based Yogurt: What Actually Matters to Consumers
We asked 6 consumers about Forager Project. Here's what they said....
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What UK Dog Owners Really Think About Fresh Food Subscriptions
We asked 6 consumers about Different Dog. Here's what they said....
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Corporate Wallpaper: Why Workplace Mental Health Apps Fail
"If it is just pastel mindfulness wallpapering over workload problems, save the budget."...
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EA's $70 Problem: Why Gamers Skip 2-3 Years Between Purchases
A casino in a jersey. That is how one participant described EA's Ultimate Team mode. Another called it "paying for air." A third said the annual release cycle felt like "a database patch" at...
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Why Canadians Won't Pay for Skip+: A Study in Subscription Fatigue
Canadian winters are brutal. Minus 19 degrees, icy sidewalks, snow piling up. The perfect conditions for food delivery, right?...
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Cash Advance Apps: Payday Loans With Prettier Icons?
Every single participant in this study said the same thing. I did not expect that level of consensus....
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What Suburban Voters Actually Want From Campaigns
Suburban voters are the swing constituency that decides elections. But campaigns often miss what actually moves these voters - treating them as a demographic to target rather than real peopl...
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Florida Voters Want Receipts, Not Slogans
Florida has been trending Republican in recent elections, and Democrats are struggling to compete. But what do actual Florida voters think? What would it take for Democrats to have a shot in...
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NY Voters Want Boring Competence, Not Cable-News Warriors
New York's congressional races are always competitive, but the 2026 midterms feel different. Several districts flipped from Republican to Democrat in recent cycles, and first-term representa...
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Nevada 2026: Lombardo vs Ford Through Voters Eyes
Nevada's 2026 gubernatorial race is shaping up to be one of the most competitive in the country. Governor Joe Lombardo, a Republican and former Las Vegas sheriff, faces Attorney General Aaro...
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What PA Voters Really Think About Josh Shapiro
Governor Josh Shapiro is running for re-election in Pennsylvania, and I wanted to know what actual PA voters think about his first term. Not the pundit takes, not the polling averages. The r...
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Why "95% Accurate" Price Predictions Reduce Trust
"95% accurate." It is a bold claim for any prediction system. For a travel booking app promising to tell you when to buy flights, it is either a powerful trust signal or a red flag. I ran a ...
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Why Rideshare Memberships Struggle to Find Subscribers
Ask anyone which rideshare app they use and you will get a shrug: "Whichever is cheaper or faster." That is the reality Lyft faces. No loyalty, constant comparison shopping, and a membership...
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Do UK Consumers Trust Gambling Operators?
The UK gambling industry faces a credibility crisis. Regulators are tightening rules, newspapers are publishing harm stories, and operators are scrambling to demonstrate they care about play...
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Does Sustainability Actually Sell Premium Apparel?
Everyone talks about sustainability in fashion. But when someone is standing in a store deciding between a $20 t-shirt and a $60 one that claims to be "absurdly soft" and environmentally res...
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Why HR Teams Distrust Background Check Speed Claims
Something keeps coming up in conversations with HR teams: background checks are broken. Not broken in some abstract, theoretical way. Broken in the very practical sense of costing time, cand...
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Real-Money Gaming: Gambling Dressed as Competition
"Gambling dressed as competition." That was how Abigail Bolton described real-money mobile gaming when I ran a study with six American consumers. The consensus was stark: platforms like Skil...
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Receipts Not Vibes: Beauty Consumers Demand Proof
"Eye roll, then a nod." That was Alexandra Lopez's reaction when I tested Glossier's "Skin First, Makeup Second" philosophy with six American consumers. The positioning resonates as a north ...
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AI as Productivity Assistant, Not Creative Authority
"Eye roll" was the most common reaction when I mentioned AI video editing to content creators. But when I dug deeper, the picture became more nuanced: pragmatic openness to AI for mechanical...
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Why Trust Beats Features in All-in-One Finance
Trust, not features, is the gate to adoption. That was the unanimous verdict when I ran a study with six American consumers to test their reactions to Upgrade's all-in-one personal finance p...
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Minnesota Voters on Fraud Messaging: More Numbers, Fewer Soundbites
Rep. Brad Finstad recently made headlines with his statements on fraud investigations and ICE enforcement in Minnesota, including his claim that fraudsters 'played Minnesotans as chumps.' St...
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New York Voters on Greenland Messaging: Less Jargon, More Kitchen Table
Rep. Gregory Meeks recently called the Trump Administration's Greenland push 'colonialism' and warned it threatens NATO alliance safety. Strong words that certainly generated headlines. But ...
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California Voters on EPA Messaging: Drop the Drama, Show the Receipts
Here is something that has been bugging me about political communications: politicians keep using words that sound powerful in Washington but land flat with actual voters. Rep. Mike Levin re...
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Revolut Customer Perception Study
A Ditto synthetic research study exploring UK consumer perceptions of Revolut digital banking. Key findings: all-in-one positioning feels overwhelming, crypto features create distrust, users...
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Preply Customer Perception Study
A Ditto synthetic research study exploring UK consumer perceptions of Preply online language tutoring. Key findings: price per hour is the main barrier, flexibility matters most, human eleme...
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Peloton Customer Perception Study
A Ditto synthetic research study exploring US consumer perceptions of Peloton connected fitness equipment. Key findings: price anxiety (feels like a car payment), space concerns for smaller ...
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Hippo Customer Perception Study
A Ditto synthetic research study exploring US homeowner perceptions of Hippo digital insurance. Key findings: quick-quote promises trigger skepticism, multi-carrier comparison creates lead a...
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The Kitchn Home Cook Study
What do consumers really think when they see The Kitchn? I ran a study to find out....
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Pabst Brewing Consumer Study
The same pattern keeps emerging in consumer research. Pabst Brewing Company is no exception....
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Branch Basics Consumer Study
Six consumers. Three questions. One clear pattern emerged about Branch Basics....
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Delicato Family Wines Consumer Study
Six consumers. Three questions. One clear pattern emerged about Delicato Family Wines....
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WhistlePig Whiskey Consumer Study
What do consumers really think when they see WhistlePig Whiskey? I ran a study to find out....
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Four Sigmatic Consumer Study
Sometimes the research confirms what you expect. Sometimes it surprises you. This was the latter....
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Fentimans Consumer Study
Sometimes the research confirms what you expect. Sometimes it surprises you. This was the latter....
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Rude Health Consumer Study
What do consumers really think when they see Rude Health? I ran a study to find out....
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Champion Petfoods Consumer Study
The same pattern keeps emerging in consumer research. Champion Petfoods is no exception....
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Everyday Wine Consumer Study - The Wine Group
Six consumers. Three questions. One clear pattern emerged about The Wine Group....
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Wine Portfolio Consumer Study - E. & J. Gallo
Every brand thinks they know their customers. I asked real consumers about E. & J. Gallo to test that assumption....
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Sustainable Skincare Consumer Study - UpCircle
What do consumers really think when they see UpCircle? I ran a study to find out....
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Plant-Based Snack Consumer Study - Hippeas
Six consumers. Three questions. One clear pattern emerged about Hippeas....
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Premium Beer Brand Perception Study - Heineken
Every brand thinks they know their customers. I asked real consumers about Heineken to test that assumption....
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Canadian Craft Pilsner Consumer Study - Steam Whistle
What do consumers really think when they see Steam Whistle? I ran a study to find out....
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What Voters Really Think About Women Candidates
When voters see a woman candidate announce her campaign, something interesting happens. There's an initial positive reaction - what one respondent called "a quick spark of hope." But that ho...
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What Colorado Voters Want From 2026 Candidates
When we asked Colorado voters what they want from 2026 candidates, one phrase came up repeatedly: "tired of theater."...
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What Voters Really Think About Digital Political Ads
We asked six battleground voters what makes them stop scrolling through their social feeds for political content. The answer wasn't what most campaign strategists want to hear....
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What Singles Really Think About Dating App Messaging
Dating app messaging has a credibility problem. Every app claims to be 'different.' But what do singles actually think? I asked 6 Americans about app design, prompts, and what would make the...
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What Americans Really Think About AI-Powered Grocery Delivery
AI-powered grocery delivery is having a moment. But do consumers actually want an algorithm choosing their food? I asked 6 Americans to find out. And honestly? The responses were FIERCE inte...
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What Americans Really Think About All-in-One Finance Apps
I wanted to understand how Americans feel about all-in-one finance apps - the ones that promise banking, investing, credit building, and cash advances in a single place. So I asked 6 US cons...
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What UK Professionals Really Think About Expense Management Tools
Right, here's the thing. I got curious about how UK professionals really feel about expense management, so I ran a quick study with 6 people from different industries. And honestly? Some of ...
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Nobody Clicks Political Ads (Here's What Works Instead)
'Political ads feel like pop-ups with bad cologne - pushy and probably tracking me.' ...
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Florida Voters Care About Transit, Not What You Think
'Florida is red right now. Not a vibes problem, not a tweak-the-slogan problem. It's math and muscle.' ...
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Congressional Voters Want Receipts, Not Chest-Thumping
'I'm worn out on chest-thumping that leaves us with the same potholes, spotty internet, and folks sweating medical bills.' ...
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