Research Studies

Tag: Pricing Strategy

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Preply Customer Perception Study Infographic

Preply Customer Perception Study

A Ditto synthetic research study exploring UK consumer perceptions of Preply online language tutoring. Key findings: price per hour is the main barrier, flexibility matters most, human eleme...

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Peloton Customer Perception Study Infographic

Peloton Customer Perception Study

A Ditto synthetic research study exploring US consumer perceptions of Peloton connected fitness equipment. Key findings: price anxiety (feels like a car payment), space concerns for smaller ...

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