What drives snack purchase decisions?

Snack purchases are driven by occasion (hunger, craving, boredom), taste preference, convenience, health considerations, and in-store impulse triggers.

How do consumers balance health and indulgence in snacks?

Consumers often segment their snacking - choosing better-for-you options for daily consumption while reserving indulgent snacks for treat occasions.

What snack flavours are trending?

Trending flavours include bold and spicy profiles, global flavour influences, sweet-heat combinations, and familiar flavours in new formats.

How important is pack size in snacks?

Pack size significantly impacts purchase, with portion-controlled options growing for health-conscious consumers while larger formats serve family and sharing occasions.

Research Studies

Tag: Snacks

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Snack Food Research Studies

Snacking has become a meal occasion of its own, with consumers seeking everything from indulgent treats to functional nutrition. Ditto's Snack research reveals what drives snack choices across occasions and how better-for-you positioning competes with indulgence.

These studies cover salty snacks, sweet snacks, protein bars, better-for-you alternatives, and emerging snack categories. Each study explores snacking occasions, flavour preferences, health considerations, and the trade-offs consumers make in this impulse-driven category.

What You'll Discover

Snacking occasions and what drives choice at each moment
Better-for-you vs indulgent positioning effectiveness
Flavour innovation and consumer taste preferences
Pack size, pricing, and impulse purchase dynamics

Explore our snack studies below, or book a demo to research your snack brand.

Research Studies

Snack Food Research Studies

Plant-Based Snack Consumer Study - Hippeas

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