NC Voters on Roy Cooper's Senate Bid: Show Us the Receipts
Ask ten North Carolina voters what they think about Roy Cooper running for Senate and you will not get a single ...
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Tag: Democrat
Democratic Campaign Research
Winning Democratic campaigns understand their coalition: energising the base while persuading independents. These studies explore how progressive, moderate, and swing voters respond to Democratic candidates, policies, and campaign messages.
From healthcare and climate to economic messaging, each study reveals what language lands and what falls flat. You'll find insights on suburban voters, young progressives, and the persuadable middle that decides close races.
What You'll Discover
- How to frame progressive policies for moderate voters
- Which economic messages resonate beyond the base
- What suburban and independent voters want to hear
- Candidate positioning strategies that win persuadables
Explore Democratic campaign research below, or test your own messaging with Ditto.
MI Voters Tune Out Protecting Democracy Messaging
Here is the uncomfortable truth for Democratic strategists: protecting democracy has become a fundraising line, not a vote-winner. I ran a study with six rural Michigan voters to find out wh...
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Swing District Voters Want Receipts: Democratic Messaging Study
The 2026 midterms are going to be razor-thin in swing districts. Everyone knows this. What nobody agrees on is what Democrats should actually ...
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What Georgia Voters Actually Want from Senator Ossoff
Senator Jon Ossoff is up for re-election in 2026, and I wanted to know what Georgia voters ...
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Arizona Voters Want Receipts, Not Poetry: AZ-03 Study
I've been obsessing over what actually moves voters in competitive districts. Not the pundit takes. Not the Twitter discourse. The ...
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Michigan Workers Want Spreadsheets, Not Speeches
"If a candidate speaks like a foreman at the morning standup - what, when, who is accountable, how we will verify - I listen. If they speak like a commercial, I tune out."...
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Ohio 2026: Can Democrats Win Back the Buckeye State?
Ohio 2026 presents Democrats with their best statewide opportunity in years. With term limits forcing out Governor DeWine and creating open races across the state, the question is whether De...
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Nobody Clicks Political Ads (Here's What Works Instead)
'Political ads feel like pop-ups with bad cologne - pushy and probably tracking me.' ...
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Florida Voters Care About Transit, Not What You Think
'Florida is red right now. Not a vibes problem, not a tweak-the-slogan problem. It's math and muscle.' ...
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Congressional Voters Want Receipts, Not Chest-Thumping
'I'm worn out on chest-thumping that leaves us with the same potholes, spotty internet, and folks sweating medical bills.' ...
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