Synthetic market research is full of confident-sounding phrases that are often used imprecisely. Some are borrowed from engineering, others from statistics, and a few from marketing departme...
The technical blueprint for cognitively grounded synthetic personas...
Ideas don't spread through individual behavior. They spread through conversation....
You've seen it everywhere: beef tallow is the cooking fat of 2026. Whole Foods called it. Food media amplified it. Social feeds are full of golden-brown fries and nostalgic framing about anc...
A Hilton trend report predicts that in 2026, travelers will "seek out the familiar as they explore new places to gain a sense of ease when they are outside of their comfort zone—from packing...
Each fall and winter, many retailers and analysts publish smart forecasts about what we will eat and why, in the coming year....
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