Simulating the Human Mind
The technical blueprint for cognitively grounded synthetic personas...
Articles & Insights
Tag: Consumer Behaviour
Synthetic Research Can Help You Win the Battle For Consumer Attention
The attention economy has a problem: the pie isn't getting bigger, but everyone's trying to serve more slices....
The importance of being messy in Synthetic Research
When we first started work on Ditto, it was clear to us from the very beginning that while we were building a software product based on solid scientific principles, we needed to make sure to...
Why you might not read this post
Every second, our digital ecosystem processes an extraordinary volume of content. 6,000 tweets, 272 TikTok videos, and thousands of Instagram posts flood the networks. Daily, we’re talking a...
The Physical Fallacy in Market Research
There's a pattern that shows up across business: when faced with a problem, we default to physical or engineering solutions when psychological ones would work better. Call it the physical fa...
What LLMs Actually Learn (And Why That's Perfect for Market Research)
When we introduce Ditto to people, one of the most common questions we get is: “How can an AI possibly understand what people actually want?” It’s a fair question. But it shows that a fundam...
The Focus Group Lie: Why the Say-Do Gap Is Your Best Data
Your product team analyzed feedback from your latest user interviews. Everyone said the new feature was exactly what they needed. Priority number one. Can't live without it....
Using Digital Twins to Navigate the Fluffy Human Discourse Layer
Ideas don't spread through individual behavior. They spread through conversation....
Testing the 'Tallow Takeover' Trend Against 100 Digital Twins
You've seen it everywhere: beef tallow is the cooking fat of 2026. Whole Foods called it. Food media amplified it. Social feeds are full of golden-brown fries and nostalgic framing about anc...
Testing Hilton's 'Home Comforts' Travel Trend Against 100 Digital Twins
A Hilton trend report predicts that in 2026, travelers will "seek out the familiar as they explore new places to gain a sense of ease when they are outside of their comfort zone—from packing...
Testing Trend Reports Against Our Digital Twins
Each fall and winter, many retailers and analysts publish smart forecasts about what we will eat and why, in the coming year....