Tag: Methodology
Synthetic market research is full of confident-sounding phrases that are often used imprecisely. Some are borrowed from engineering, others from statistics, and a few from marketing departme...
Synthetic market research is a rapidly growing field that makes it very easy for individuals to perform accurate market research, at scale, in minutes....
Synthetic market research is a new way to answer an old question: ...
The technical blueprint for cognitively grounded synthetic personas...
When we first started work on Ditto, it was clear to us from the very beginning that while we were building a software product based on solid scientific principles, we needed to make sure to...
There's a pattern that shows up across business: when faced with a problem, we default to physical or engineering solutions when psychological ones would work better. Call it the physical fa...
A breakthrough study confirms what we've been building: AI models trained on human behavior can predict how people think, choose, and act across entirely new situations. The implications for...
When we introduce Ditto to people, one of the most common questions we get is: “How can an AI possibly understand what people actually want?” It’s a fair question. But it shows that a fundam...
Your product team analyzed feedback from your latest user interviews. Everyone said the new feature was exactly what they needed. Priority number one. Can't live without it....
There's a dirty secret in cheap synthetic research: when you ask an LLM to rate purchase intent on a 1-5 scale, it lies....
Each fall and winter, many retailers and analysts publish smart forecasts about what we will eat and why, in the coming year....
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