Tag: Synthetic Personas
Synthetic market research is full of confident-sounding phrases that are often used imprecisely. Some are borrowed from engineering, others from statistics, and a few from marketing departme...
Synthetic market research turns “weeks of waiting” into “minutes of learning” by letting teams explore reactions, trade-offs, and segment differences before they spend real money (or politic...
Synthetic market research is the practice of running research workflows - concept tests, message tests, pricing experiments, scenario simulations - using ...
Synthetic market research is a new way to answer an old question: ...
The technical blueprint for cognitively grounded synthetic personas...
A breakthrough study confirms what we've been building: AI models trained on human behavior can predict how people think, choose, and act across entirely new situations. The implications for...
Ideas don't spread through individual behavior. They spread through conversation....
There's a dirty secret in cheap synthetic research: when you ask an LLM to rate purchase intent on a 1-5 scale, it lies....
You've seen it everywhere: beef tallow is the cooking fat of 2026. Whole Foods called it. Food media amplified it. Social feeds are full of golden-brown fries and nostalgic framing about anc...
A Hilton trend report predicts that in 2026, travelers will "seek out the familiar as they explore new places to gain a sense of ease when they are outside of their comfort zone—from packing...
The market research playbook hasn't changed much in decades. Until now. While most organizations are still waiting months for consumer insights, a handful of forward-thinking companies are g...
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