Top Eleven Best Uses for Synthetic Market Research
Synthetic market research is the practice of running research workflows - concept tests, message tests, pricing experiments, scenario simulations - using ...
Articles & Insights
Tag: Product Development
The importance of being messy in Synthetic Research
When we first started work on Ditto, it was clear to us from the very beginning that while we were building a software product based on solid scientific principles, we needed to make sure to...
Testing the 'Tallow Takeover' Trend Against 100 Digital Twins
You've seen it everywhere: beef tallow is the cooking fat of 2026. Whole Foods called it. Food media amplified it. Social feeds are full of golden-brown fries and nostalgic framing about anc...
How Synthetic Research Is Changing the Game for Modern Brands
The market research playbook hasn't changed much in decades. Until now. While most organizations are still waiting months for consumer insights, a handful of forward-thinking companies are g...
Shipping: Real-Time News Integration for Smarter Digital Twins
TL;DR:...