Simulating the Human Mind
The technical blueprint for cognitively grounded synthetic personas...
Articles & Insights
Tag: LLMs & AI
Researchers Just Proved Synthetic Research Works At Scale
A breakthrough study confirms what we've been building: AI models trained on human behavior can predict how people think, choose, and act across entirely new situations. The implications for...
What LLMs Actually Learn (And Why That's Perfect for Market Research)
When we introduce Ditto to people, one of the most common questions we get is: “How can an AI possibly understand what people actually want?” It’s a fair question. But it shows that a fundam...
Why Your Synthetic Consumers Built Simply with ChatGPT Keep Lying to You
There's a dirty secret in cheap synthetic research: when you ask an LLM to rate purchase intent on a 1-5 scale, it lies....