Tag: Synthetic Market Research
Synthetic market research is full of confident-sounding phrases that are often used imprecisely. Some are borrowed from engineering, others from statistics, and a few from marketing departme...
For anyone unfamiliar with Canada, NoFrills is a low-cost grocery store owned by Loblaws - kinda like “Walmart meets Aldi", but in a Canadian grocery wrapper. It's cheap, bountiful, and brig...
Synthetic market research is a rapidly growing field that makes it very easy for individuals to perform accurate market research, at scale, in minutes....
Synthetic market research turns “weeks of waiting” into “minutes of learning” by letting teams explore reactions, trade-offs, and segment differences before they spend real money (or politic...
Synthetic market research is the practice of running research workflows - concept tests, message tests, pricing experiments, scenario simulations - using ...
Synthetic market research is a new way to answer an old question: ...
The attention economy has a problem: the pie isn't getting bigger, but everyone's trying to serve more slices....
When we first started work on Ditto, it was clear to us from the very beginning that while we were building a software product based on solid scientific principles, we needed to make sure to...
Every second, our digital ecosystem processes an extraordinary volume of content. 6,000 tweets, 272 TikTok videos, and thousands of Instagram posts flood the networks. Daily, we’re talking a...
A breakthrough study confirms what we've been building: AI models trained on human behavior can predict how people think, choose, and act across entirely new situations. The implications for...
When we introduce Ditto to people, one of the most common questions we get is: “How can an AI possibly understand what people actually want?” It’s a fair question. But it shows that a fundam...
Your product team analyzed feedback from your latest user interviews. Everyone said the new feature was exactly what they needed. Priority number one. Can't live without it....
There's a dirty secret in cheap synthetic research: when you ask an LLM to rate purchase intent on a 1-5 scale, it lies....
You've seen it everywhere: beef tallow is the cooking fat of 2026. Whole Foods called it. Food media amplified it. Social feeds are full of golden-brown fries and nostalgic framing about anc...
The market research playbook hasn't changed much in decades. Until now. While most organizations are still waiting months for consumer insights, a handful of forward-thinking companies are g...